If you haven't noticed, the real estate market around the country is shifting. With interest rates rising, and inflation at an all-time high, the easiness of business that was 2020 and 2021 is sifting away. Over those last two years, business came in like a flood that could barely be contained. Title Companies soared [...]
As I continue to speak to Title sales reps and Title Company owners all over the US, I get all kinds of questions and hear the stories of our fellow hard-working Title reps. I've seen almost every compensation plan under the sun at this point--some good, some bad, and some just outright atrocious. The [...]
One of the questions I ask Realtors in meetings is about how they generate their business. This is important because I need to know not only what they are doing to produce clients, but how. Most of the time the answer to this question involves how they get most of their business by referral. [...]
It's no secret that video is the best way to convey a message to your ideal audience, but what exactly is the best way to make this happen? Is it through Instagram stories and short-form videos or through mediums like YouTube and its long-form video structure? The answer is...they both can be super effective. There [...]
2022 is here. The time to pat ourselves on the back from our great 2021 is over. We have our business plans ready to go and goals set for the new year. The path we each take to reach our goals might be different, but in this article, I want to approach how we [...]
The call happened today, just as it has at least 100 times since creating this website and YouTube channel. The other end...a new Title Sales rep who says she "discovered" my blogs and videos while searching for some sort of help and guidance to get her business off the ground. Her words could have [...]
As the new year unfolds we have determined that this is the year we finally break through that production glass ceiling in 2022. We are going to get over that hump and get our homes sold numbers to a place it’s never been before. This all sounds great, but in reality most of the [...]
SEO strategies for real estate agents are something you rarely or never hear at a brokerage. Why not? "SEO" is one of those acronyms that people hear and they immediately think of something complicated. In reality, it is something that is used by search engines all the time to determine relevant content when doing [...]
Fall is here! That means pumpkin spice latte’s, College Football, and Realtor Fall market client appreciation events. Last year many of these events were set by the wayside due to the pandemic but this year with vaccines readily available, they are making a comeback. Having been involved in many Fall market client appreciation events, [...]
If you have been reading my articles over the last few years, you will know I love leveraging video as a way to market yourself and your real estate business. More specifically, YouTube is owned by Google and the second largest search engine on the planet. I thought I would do a deeper dive [...]
